FOR IMMEDIATE RELEASE

Seafair Announces New Vehicle Sponsorship
Western Washington Hyundai to Support Regional Festival

Seafair is proud to the partner with Western Washington Hyundai as the “Official Vehicle” of the 2010 Seafair Celebration. As the official vehicle, Hyundai vehicles will lead the Alaska Airlines Torchlight Parade and Michelob ULTRA Torchlight Run, July 31.

“Our group of 13 dealers are truly excited to come together to participate in the 2010 Seafair” said Jim Walen, president of the Western Washington Hyundai Dealers Association. “Every year for the past half century, Seafair has been THE most talked about event in this community and now that we’re just a few days away we can’t wait to join in Seattle’s Summer Celebration.”

The Hyundai pace car will be leading the fun as nearly 300,000 people gather to watch the Michelob Ultra Torchlight Run Saturday, July 31 at 6:30 p.m. in downtown Seattle and the Alaska Airlines Torchlight Parade which follows at 7:30 p.m.  You’ll also find Hyundai vehicles prominently displayed at the Albert Lee Cup and Boeing Air Show August 6-8.

“Being a partner with an event like Seafair fits right in line with the community-based, local-first vision we want to invest in,” said Jim Walen. “Hyundai is a proud partner of the Hope on Wheels Program - an ongoing campaign against childhood cancer. Since 1998, Hyundai Hope on Wheels has donated more than $14 Million to regional children’s hospitals to help kids fight cancer.”

“This is an exciting event that will bring together people from all over Washington State,” Walen added.  “This is also an exciting time for us as Hyundai dealers.  We were recently named by the Environmental Protection Agency as the Most Fuel Efficient Carmaker in America.  Hyundai is now proud to feature 7 models in our lineup that get 30 miles per gallon or more.  We’ll have many of our award-winning vehicles on display during the various Seafair events.”